Simpetico® has announced their new Tumblr account is now available for their line of premium pet care supplies, with intent to be an information and photo sharing platform for fans of all kinds of animals.
This expansion into yet another social media platform is a significant step in Simpetico®'s online presence, which builds on their line of premium pet care supplies available for sale on ecommerce behemoth, Amazon.com.
Since their inception in mid-2015, Simpetico® has been cultivating their customer base with social media by offering educational tips, advice about pet ownership and promotions for their products across a number of channels.
Simpetico® Founder and CEO Adam Dale Pearson, said, ''Although we are brand new to Tumblr, we definitely have a fast learning curve and know this platform is necessary for our brand to grow. Tumblr is so interactive and media-rich that it's just incredible. And with over 530 million users, it would be crazy not to establish our presence there."
Pearson continued, "Our brand simply wouldn't be able to emerge as an industry leader without a presence on Tumblr. Due to the visual nature of the pet industry and pet ownership, we hope to use Tumblr to create and strengthen the bonds between our customers, our products and our community. There is no shortage of cute, funny or endearing photos and videos of animals on the Internet and we hope to contribute to that niche in a significant way."
Creating content and engaging customers with Tumblr is a primary focus of business development for Simpetico®, who currently distributes natural first aid, training and pain management products on Amazon.com.